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Best Books On Business & More

We once got the advice from a multimillionaire that stuck with us for many years. That advice?

“Smart and wealthy people feed their mind daily with positive books and information.” So develop reading as your daily habit.

Now we don’t know about you, but if someone in a better place than you gives you advice, it makes sense to take it.

So that’s what we did, picked up great book titles recommended by great business leaders and to be honest it’s been a revelation and important aspect of our business.

On this page (in no particular order) we’ve listed many of the books in different categories that’s worth reading. You can get them all on If you’re not big on reading yet, you can also get the audio book versions from to listen while you drive, workout and go about your day. No excuses right?

DISCLOSURE: Some of these links are affiliate links, which means we might get a commission if you choose to purchase any of them. We just wanted you to know that in advance. We’ve recommended these books mainly for your help to become a great event promoter.

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Right Click The Link to Save and Download The List of Books 


Our Favorite Titles

There are a lot of books on this page, so we don’t expect you to get through all of them today. So we’ve listed 8 of our favorite titles that you can start with today. Carefully selected to give you the most impact.

Mastery by Robert GreeneThe Power of Habit by Charles Duhigg Unlabel by Marc Ecko Virtual Freedom by Chris Ducker
Getting Everything You Can by Jay AbrahamThe Millionaire Fastlane by MJ DeMarco The Slight Edge by Jeff Olsen Wheat Belly by William Davis

Sales & Marketing

check out bookThe Ultimate Sales Machine by Chet Holmes – Your event business is all about making sales. This is one of the best books that will help you accomplish this.
check out bookThe Referral Engine by John Jantsch – Referrals are the lifeblood of any business. It’s easier to tap into the audience you have than going out and convincing new people to support your business.
check out bookPitch Anything by Oren Klaff – Whether it’s too club owners, sponsors or service providers, you need to know how to pitch your event, this book is a must.
check out bookContagious by Jonah Berger – In order for your ideas to stick, your product, event, business must be worth talking about. Contagious tells you how.
check out bookFascinate by Sally Hogshead – No one likes boring people, businesses or events. So be memorable and learn to be fascinating.
check out bookSteal Like An Artist by Austin Kleon – Learn how to find ideas and then make them your own. Don’t just be another copy-cat promoter/event marketer.
check out bookMade to Stick by Chip Heath – How do you make your event ideas worth talking about and spreading? Get Made to Stick and then read Contagious above. A great 1-2 punch.

Business Systems

check out bookWork The System by Sam Carpenter – Sam Carpenter shares how he went from struggling and putting in 80+ hours a week himself, to now only spending a few hours a week running his million dollar business. Something we can all aspire to.
check out bookThe E-Myth Revisited by Michael Gerber – This is probably the Bible of getting your business whether event or otherwise, organized from the start so it can run without you.
check out bookThe Lean Startup by Eric Ries – Nothing sucks more than working a ton of hours on an event or idea and then having it bomb. Eric Ries shows us how to launch lean, tested and validated businesses, then growing them to success.
check out bookVirtual Freedom by Chris Ducker – Now the previous books tells you what to do, but Virtual Freedom give you a lot of the how to get it done…. and not just by yourself. Totally worth it!

Business Development & Entrepreneurship

check out bookUNLABEL by Marc Ecko – An amazing book with the stories and business nuggets surrounding Marc Ecko and the Rise, Fall and Rise again of Ecko Ulmtd. You won’t be disappointed in this read.
check out bookThe Millionaire Fastlane by MJ DeMarco – Get this book now! Enough said!
check out bookThe 10X Rule by Grant Cardone – Think of your ideas for your business and then make them bigger. Grant yells at you enough to make you a believer.
check out bookReady, Fire, Aim by Michael Masterson – Many of us plan, to plan, to plan and never get our ideas out there. This tells you why you shouldn’t and how to go about … well, firing your ideas off.
check out bookGetting Everything You Want Out of All You’ve Got by Jay Abraham – The millionaire sales guru gives you probably one of the few books you can pick up years later and get new ideas to revolutionize your business.
check out bookWIN by Frank Luntz – What separates the winners from the losers? Win is the encyclopedia on how to win and whatever you do.
check out bookThe Unstoppables by Bill Schley – With the access to new information, tools and resources you shouldn’t be doing business in a 1.0 way anymore. Here’s how to be unstoppable in a 2/3/4.0 world.
check out bookThe Go-Giver by Bob Burg – Your events and business should never be all about you. The Go Giver tells you why.
check out bookTell to Win by Peter Guber – Stories help your events and messages spread far and wide. Learn how to tell more engaging ones.
check out bookThe One Thing by Jay Papasan – Focus is key in your business. Being scattered and disoriented can destroy your success.
check out bookThe 80/20 Principle by Richard Koch – You can focus on “one thing” at a time, but how do you know what that is? The 80/20 Principle makes it clear for you.
check out bookThe Checklist Manifesto by Atul Gawande – This should have probably been in the systems section, but we’ll leave it here. Break down all your goals into steps, then tasks and then delegate the roles to the right people. Have a checklist.

Life Improvement ( Health / Money / Wealth / Mindset )

check out bookHow to Win Friends & Influence People by Dale Carnegie – You can’t throw events and parties without interacting with people and building relationships. This classic is probably the bible on how you should go about nurturing those relationships.
check out bookMastery by Robert Greene – Everyone refers to 48 Laws of Power by Robert Greene, however this is his best book in our humble opinion. Learn what it takes to become a master of your domain.
check out bookChoose Yourself by James Altucher – James shares exactly why you should own your success and not leave it to the hands of others. A great read.
check out bookThe Power of Habit by Charles Duhigg – Winners in the best fields develop great habits. Charles Duhigg shares why and how to develop your own winning habits.
check out bookThe Slight Edge by Jeff Olson – Game changing book. Get it! The end!
check out bookThe Magic of Thinking Big by David Schwartz – A great compliment to the 10X Rule, just shared in a less dramatic fashion with tons of golden nuggets.
check out bookWill Power by John Tierney – Many believe they need to develop great will power in order to succeed, however it’s more to it than that. Find out why.
check out bookDo The Work by Steven Pressfield – We all struggle with starting, executing and finishing ideas no matter how good our intentions are. This is the kick in the ass needed to get your work done.
check out bookThe Obstacle Is the Way by Ryan Holiday – Learn how to overcome adversity, plus the roller coaster of highs and lows life has to offer.
check out bookLess Doing by Ari Meisel – Not only should we create systems for our business, but also for our life. Less Doing shows you exactly how to get this done. You’ll be happy!

Other Great Book Titles

check out book$100 Startup by Chris Guillebeau – Need inspiration on starting your event business? This book shares many stories from people have achieved this and more with only $100 to their name, sometimes even less.
check out bookThe Art of Communicating by Thich Hanh – If you can’t communicate your thoughts and ideas to your audience, you’re doomed. Here’s an enlightening approach to do just that.
check out bookWheat Belly by William Davis – Wealth without good health should be considered a failure. Here’s a start to having great health as well.
check out bookThe Dream Is Real by Kenny Burns – An entertaining adventure on the life of the “lifestyle specialist” Mr. Kenny Burns. Some amazing stories about some legendary events in Atlanta, Miami, plus tons more.
check out bookLife and Def by Russell Simmons – The Def Jam legend and Co-founder provides a tell all behind the rise of the epic label. Yes there are stories about events in here as well.

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Right Click The Link to Save and Download The List of Books 


But Wait There’s More…

We’re not finished yet…
This book list will evolve and improve over time, as we’ll find and read more great titles over time. We’ll keep you posted on the changes.

…and neither are you!
As mentioned previously, whether you love to read or not, you need to develop the habit today. Instead of watching crap on the television, radio and internet, you can feed your mind with information and ideas that will help you grow.

Also remember you can always get the audio book versions of these titles available on No you have no excuses to consume great content.

So get one book today that sounds interesting to you and get your events business ready for the next level.

**If you have any questions about any of these resources, please feel free to post a question on my Facebook Page at **